Sainsbury’s has appointed Richard Lancaster as the first marketing chief for its Sainsbury’s At convenience division. Lancaster has been promoted to trading and marketing director for convenience.
Renault has promoted European brand supremo Patrick Blain to global sales and marketing chief. Blain replaces FranÃ§ois Hinfray, who left the company at the end of last year. The move is part of a clear-out of senior executives, ahead of the arrival of the company’s new chief executive, Carlos Ghosn, in May. In total, five […]
Vauxhall is teaming up with FHM to promote the launch of its VXR range of cars.
The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.