Sainsbury’s has axed the ‘Making Life Taste Better’ slogan.
Sainsbury’s has axed the ‘Making Life Taste Better’ slogan. It is expected to develop a new line to reflect its new ‘great quality food at fair prices’ position, adopted by chief executive Justin King.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.