Sainsbury’s Bank is to launch an e-mail marketing strategy developed by direct marketing specialist Alchemy Worx. The new push will involve doubling the size of the bank’s e-mail customer database and will build on the audience for its existing monthly online e-zine, Fresh Thinking, also developed by Alchemy Worx.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.