Sainsbury’s Bank is to launch an e-mail marketing strategy developed by direct marketing specialist Alchemy Worx. The new push will involve doubling the size of the bank’s e-mail customer database and will build on the audience for its existing monthly online e-zine, Fresh Thinking, also developed by Alchemy Worx.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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