Sainsbury’s continues with ‘Making life taste better’
Sainsbury’s has denied it is to axe the strapline ‘Making life taste better’ on external communications to customers. But it has admitted it is reviewing internal perception of the brand.
Unilever’s CEO on the ‘new mode of leadership’
Manny PhamAs the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
Tesco’s Christmas ad cleared of causing ‘widespread offence’
Lucy TesserasWith more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
‘We’re bigger than clothes’: Why Gymshark is opening its first flagship store
Manny PhamThe online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Aldi crowned this year’s most effective Christmas ad
Michaela JeffersonKevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
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