Sainsbury’s feeds families for £50

Sainsbury’s is launching a £10m advertising campaign to push a new menu promotion that claims it can help shoppers feed their families for £50 a week.

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The initiative is the latest the supermarket has run to help families shop and eat healthily on a budget.

Sainsbury’s has previously said that it’s Feed Your Family for a Fiver meal promotion helped boost performance.

It is running double page press ads in national newspapers from today (4 May) highlighting breakfast, lunch and dinner dishes for a family of four for seven days, including a Sunday roast.

The recipes include the recommended 5 fruit and vegetables a day, Fairtrade bananas, British chicken, free range eggs and pole and line caught tuna.

Sainsbury’s has made the shopping list and recipes to make all the meals available online, via its iPhone app and in store leaflets.

There will also be TV ads and digital activity.

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