Sainsbury’s growth boosted by non-food

Sainsbury’s has reported strong sales and profit growth in the first half of the year boosted by an increase in online and non-food sales in the six months to 2 October.

The supermarket chain reported a 5.2% rise in total sales and like for like sales growth of 2%, outperforming rival Tesco’s results.

Yesterday, Tesco reported a 5% rise in total sales and just 0.3% like for like growth.

Sainsbury’s says online sales increased more than 25% in period and non-food sales grew at three times the rate of food.

The supermarket chain has continued to add more space seven supermarkets, 12 convenience outlets and seven store expansions during the six-month period.

Sainsbury’s relaunched its premium Taste The Difference range last month and CEO Justin King says that customer response has been “fantastic”.

King adds he is please with Sainsbury’s performance so far this year and believes its accelerated growth strategy will help the chain continue to make good progress through further challenging times.

Recommended

Google

Search for the best

Marketing Week

In his column “What is the top brand? Let me Google it” (MW 16 September), Mark Ritson pointed out the high brand value placed on Google in Millward Brown’s BrandZ Top 100 ranking (April 2010).

Comments

    Leave a comment