Sainsbury’s has launched a range of own-label goods under the name Basics. The range replaces the Low Price value offering and initial products include packs of fresh fruit and vegetables, baby wipes and refuse sacks.
I was intrigued to read the feature on search marketing (MW January 20) and the lack of understanding shown by most marketers towards online branding. Unlike traditional advertising, where the brand is king, online searches are usually category, not brand, specific. This presents an opportunity for the so-called “challenger brands” to compete with the more […]
Bartle Bogle Hegarty has created a TV campaign for Lynx that parodies Asian martial arts films such as Crouching Tiger, Hidden Dragon, to promote the new Lynx Unlimited variant. The 30-second ad breaks on February 7.
Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.