Sainsbury’s has launched a range of own-label goods under the name Basics. The range replaces the Low Price value offering and initial products include packs of fresh fruit and vegetables, baby wipes and refuse sacks.
I was intrigued to read the feature on search marketing (MW January 20) and the lack of understanding shown by most marketers towards online branding. Unlike traditional advertising, where the brand is king, online searches are usually category, not brand, specific. This presents an opportunity for the so-called “challenger brands” to compete with the more […]
Bartle Bogle Hegarty has created a TV campaign for Lynx that parodies Asian martial arts films such as Crouching Tiger, Hidden Dragon, to promote the new Lynx Unlimited variant. The 30-second ad breaks on February 7.
Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.