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marc mathieu

A scoopful of culture helps the brand message go down

Branwell Johnson

As marketers, we spend a lot of time trying to understand our customers. We look for the right insight to understand them, we write strategies to engage with them, we shape the way we position our brands to them, and so on. We try to know as much as there is to know about their culture, but how much do we care about our culture and the culture of our brands?

Knowledge Bank

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  1. […] books Joeseph, S. (2013). Sainsbury's launches bid to drive social customer service. Available: https://www.marketingweek.com/2013/09/23/sainsburys-launches-bid-to-drive-social-customer-service/ Kaplan, A. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of […]

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