It is the first time Sainsbury’s has focused solely on its online non-food offer in its advertising.
The ad features animated computer cursors pushing trolleys and buying a range of non-food products.
It also highlights the introduction of free delivery on orders over £50.
The nationwide TV ad campaign breaks this evening (18 May) during the commercial break of Emmerdale on ITV1.
Sainsbury’s launched the non-food site in July last year in a bid to expand its general merchandise offer and now stocks more than 8,000 products.
The 30-second advert was created by AMV. BBDO.
Last week, Sainsbury’s revealed a 17% increase in profit to £610m and says its non-food offer is growing at three times the rate of its food business.