Sainsbury’s launches first ever TV advert for Sainsburys.co.uk

Sainsbury’s is set to launch its first advertising campaign for its non-food website and free delivery offer.

Sainsbury’s launches first ever TV advert for Sainsburys.co.uk
Sainsbury’s TV advert for Sainsburys.co.uk

It is the first time Sainsbury’s has focused solely on its online non-food offer in its advertising.

The ad features animated computer cursors pushing trolleys and buying a range of non-food products.

It also highlights the introduction of free delivery on orders over £50.

The nationwide TV ad campaign breaks this evening (18 May) during the commercial break of Emmerdale on ITV1.

Sainsbury’s launched the non-food site in July last year in a bid to expand its general merchandise offer and now stocks more than 8,000 products.

The 30-second advert was created by AMV. BBDO.

Last week, Sainsbury’s revealed a 17% increase in profit to £610m and says its non-food offer is growing at three times the rate of its food business.

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