Sainsbury’s launches latest cookery-class ad

Sainsbury’s is today (22 July) launching the second stage in its ‘Try Team’ campaign aimed at helping shoppers cook from scratch on a budget.

Sainsbury's

The nationwide TV ad features a passionate cook mother of two from the North East, Zoe McClean, demonstrating how to make caramelised apple hot dogs with potato wedges.

The ad forms part of the retailer’s overall “Feed your Family for a Fiver” campaign which has helped boost the supermarket’s market share in recent months.

The ad, created by Abbott Mead Vickers BBDO, is the second instalment in its Sainsbury’s “Try Nation” activity, which launched with its first TV ad in June.

It aims to show “tasty twists” on classic dishes to tap into shopper return to home cooking to save money.

Sainsbury’s market share grew by 0.3% during the 12 weeks to July 12, compared to the same period last year taking its total to 16%, according to latest TNS Worldpanel grocery figures.

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