Sainsbury’s launches scratchcard promotion

Sainsbury’s is launching a millennium scratchcard promotion offering shoppers the chance to win £1m – which it claims is part of the biggest prize fund ever offered by a UK supermarket.

Other prizes include free shopping for a year, free fuel for a year, cash and product prizes. Every customer who spends £25 or more in any Sainsbury’s or Savacentre store will be given a Sainsbury’s Millennium Game Card.

Sainsbury’s marketing manager Colin Wagstaffe says: ‘Sainsbury’s has devised the ultimate millennium offer by giving its customers the chance to win £1m. Each Millennium Game Card will reveal either an instant win prize – from free products to actual cash – or the chance to win the star prize.’

Advertising for the promotion has been created by M&C Saatchi.

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