Sainsbury’s has resumed its membership of the British Retail Consortium following a hiatus between March and the end of April. The chain says it no longer has concerns about its representation by the BRC, such as the body’s backing of Tesco after it decided to introduce an independent food-labelling scheme, rather than the Food Standards Agency traffic light system.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.