Sainsbury’s says goodbye to Jamie Oliver with final ad montage

Sainsbury’s has launched a television campaign featuring a montage of previous spots starring Jamie Oliver to mark the end of its 11-year partnership with the celebrity chef.

Clips include his work on the Try Something New Today campaign, Comic Relief activity, and his involvement in the supermarket’s Active Kids initiative.

Facebook activity will feature additional highlights from Oliver’s time with the supermarket.

A spokesman for Sainsbury’s says the TV activity isn’t about selling products, but a “chance to show how far we have both come in that time and celebrate the impact our partnership has had on the nation’s cooks”.



M&S named as X-Factor ad winner

Rosie Baker

M&S’s sponsorship of the X-Factor appears to have paid off as its Christmas ad rated highest out of all the brands advertising during the final on Sunday (11 December) when Little Mix (pictured) were named winners, according to research that measures emotional responses to ads.


The most memorable campaigns of 2011

Seb Joseph

There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning. We’ve […]


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