Sainsbury’s will place Nestlé’s Munch Bunch yoghurt characters on its trolley kiddicars at 123 stores, in a deal brokered by Media Vehicle.
The Advertising Standards Authority (ASA) is investigating complaints that Durex’s new poster campaign is “tacky” and “irresponsible” because it encourages people to indulge in casual sex. The £1m campaign, launched earlier this month by parent company SSL International, uses phrases such as “Roger More”, “Ejaculater” and “Longer Screws” (MW May 1). The ads, created by […]
Personal care company Wilkinson Sword is understood to be preparing to launch a four-blade razor in the UK by the end of the year. One industry insider predicts that the razor, known as “Quatro”, could have as great an impact on the male grooming market as Gillette’s three-blade Mach 3, which launched in 1997. Quatro […]
Blockbuster, the video chain, is rolling out its wine and lager offering to 80 stores after a six-month trial of the initiative in 25 outlets (MW October 10, 2002).
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to creative marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.