New data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
We arm you with all the numbers you need to tackle the week ahead.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here