Sainsbury’s tops YouTube list of most popular Christmas ads
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
John Lewis winning Christmas ad battle as ‘big four’ struggle
Thomas HobbsNew data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
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Christmas ads 2016: Watch them all here
Sarah VizardFrom John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
Why the Tube is an ad platform unlike any other
Nicola BarrettResearch shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Marketing agility has been redefined for the post-pandemic era
Lindsay WilesThe classic marketing principles won’t change, but prevailing uncertainty means marketers must be able to adapt campaigns in response to changing events and consumer mindsets.
Brand loyalty, consumer spending, data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Brand characters and Asos’s success: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
Redundancy Chronicles: Keep walking
Secret MarketerNew opportunities will always arise so make sure you have the inner confidence to persevere.