Sainsbury’s tops YouTube list of most popular Christmas ads
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
John Lewis winning Christmas ad battle as ‘big four’ struggle
Thomas HobbsNew data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
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Christmas ads 2016: Watch them all here
Sarah VizardFrom John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
Why the Tube is an ad platform unlike any other
Nicola BarrettResearch shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Coca-Cola, customer journeys, reopening post-lockdown: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
How do brands connect with global customers during a shutdown?
Marketing Week PartnerBrands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
Coke, AB InBev, British Heart Foundation: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Recommended reading: Broken retail and transformation without chaos
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.