Sainsbury’s tops YouTube list of most popular Christmas ads
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
John Lewis winning Christmas ad battle as ‘big four’ struggle
Thomas HobbsNew data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
Christmas ads 2016: Watch them all here
Sarah VizardFrom John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
Why the Tube is an ad platform unlike any other
Nicola BarrettResearch shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Why Trinny London is putting its faith in brand and physical stores to fuel its next chapter
Molly InnesTrinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.
Three revolutions are converging but only good marketers will benefit
Jon LombardoB2B brands built on the back of Ehrenberg-Bass’s principles, using AI to amplify their advantages, will dominate the market in the coming century.
Mercury Holidays appoints first CMO to boost ‘strategic growth’
Hannah RashbassThe UK-based travel company is the latest to appoint a chief marketing officer for the first time.
How five brands used affiliate marketing to boost business in 2024
Marketing Week PartnerElevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.