10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Sainsbury’s partners with Deliveroo to trial takeaway pizza
Ellen HammettIt is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market.
Sainsbury’s and Argos merge marketing teams with new CMO role
Ellen HammettThe move will see Sainsbury’s Mark Given take on the role of CMO, while Argos’s marketing boss Gary Kibble will leave the business.
Alcoholic kombucha and salmon skin crisps: How Sainsbury’s innovation team chases ‘entrepreneurial heat’
Charlotte RogersLed by marketer Rachel Eyre, the Future Brands team is looking to bring the best challenger brands into Sainsbury’s and solidify the supermarket’s reputation for innovation in the process.
Sainsbury’s eyes growth in non-food as it looks to profit from challenged retail environment
Ellen HammettThe struggling supermarket believes it is in a “very strong position” to grow its general merchandise and clothing business, and sees opportunities in consolidation despite the failed Asda merger.
Sainsbury’s and Asda could be forced to sell one of the brands after merger deemed ‘bad for customers’
Charlotte RogersThe competition watchdog has raised serious concerns around price and competition, saying the merger between Sainsbury’s and Asda would need some major changes, including the possibility of selling either the Sainsbury’s or Asda brand, to go through in a decision Sainsbury’s has called “outrageous”.
Were retailers right to put their marketing focus on product this Christmas?
Ellen HammettMany retailers moved away from the big brand campaigns in favour of product-focused ads this Christmas but as retailers reveal their festive performance there are signs this may not always have been the right strategy to take.
Sainsbury’s CEO says Black Friday has ‘got carried away with itself’ as sales struggle
Ellen HammettLike-for-like sales at Sainsbury’s and Argos were down 1.1% in the third quarter as a decision to offer less promotions around Black Friday, as well as “cautious” consumer spending, hit results.
Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation
Ellen HammettAn increased focus on data and analytics is allowing Sainsbury’s to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.
Iceland’s ‘Rang-tan’ Christmas ad the most likely to make people buy
Ellen HammettThe annual study from Kantar Millward Brown reveals consumers have responded better to simple Christmas stories than blockbuster ads this year.
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How Sainsbury’s used location to make its marketing ‘ultra personalised’
Marketing Week ReportersSainsbury’s enlisted the help of Aimia to run a campaign that sent customers personalised messages and offers using a bespoke mobile app which boosted both sales and visits.
Sainsbury’s goes big for Christmas with all-singing, all-dancing ad
Ellen HammettFrom dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
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Asda and Sainsbury’s must balance unity with differentiation to make their merger work
Mark RitsonTo maximise both revenues and savings, Sainsbury’s and Asda’s merger must get brand architecture right, unifying operations while keeping the brands distinct.
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The branding conundrum: Balancing Sainsbury’s quality messaging with Asda’s focus on value
Ellen HammettThis week’s deal might have created the UK’s biggest supermarket group, but questions remain over how the two businesses will work together when they have such distinctive brand propositions.
Sainsbury’s CEO: The merger with Asda won’t cause brand confusion
Ellen HammettSainsbury’s boss Mike Coupe believes that just because the two brands will be owned by the same company, that doesn’t mean they can’t co-exist.