…Sainsbury’s is to reduce levels of salt in a number of own-branded food products during the next three years.
Banc has created a Christmas campaign for Fujifilm’s digital camera range.
B&Q has made advertising chief Breffni Walsh redundant after just over a year in the role as part of a reshuffle of the company’s senior management team. As marketing controller, part of Walsh’s brief was to handle the company’s £30m advertising spend. Her position will remain vacant while the company decides on the future structure […]
(Twang twang twang twang) baby don’t hurt me, (twang twang twang twang) don’t hurt me, no more (twang twang). Sorry. The Diary’s just tuning up in preparation for Corporate Clash, a kind of Pop Idol for wage-slaves, rather than the doleys and trustafarians who appear on the ITV show. With £5,000, a CD release and […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.