The battle in the budget hotel sector is due to hot up as Travelodge has appointed a new agency to work on its £15m branding campaign due in late Spring.
Tourism Australia will prioritise promoting the country’s food and wine offering this year in the UK with a tie-up with UKTV’s Good Food channel.
McDonald’s is readying a pan-European marketing push to stave off the challenges from fast casual restaurants such as Chipotle and Nando’s as it reports growth across the continent, in particular the UK, in its latest quarter.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.