Why marketing outsiders are a new necessity
Jonathan BaconEvidence suggests marketing departments are not just staffed by trained marketers, with data analysts, IT programmers and business strategists becoming essential components of the team and brands actively seeking candidates with varied skill-sets.
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BA’s restructure puts marketing at the forefront of its business strategy
Kaltrina BylykbashiBritish Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partner with commercial teams as well as focus on the consumer.
Five trends marketers need to know for 2015
Mindi Chahal‘Post-demographic consumerism’ (aka attitude, not age) and other hot topics for 2015.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Celebrating effective leadership and IPO lessons: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
Inside Boots’ mission to create a ‘world class media agency’
Charlotte RogersThe high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week Top 100 2021: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.