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Why marketing outsiders are a new necessity
Jonathan BaconEvidence suggests marketing departments are not just staffed by trained marketers, with data analysts, IT programmers and business strategists becoming essential components of the team and brands actively seeking candidates with varied skill-sets.
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BA’s restructure puts marketing at the forefront of its business strategy
Kaltrina BylykbashiBritish Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partner with commercial teams as well as focus on the consumer.
Five trends marketers need to know for 2015
Mindi Chahal‘Post-demographic consumerism’ (aka attitude, not age) and other hot topics for 2015.
Pepsi, Cadbury, RBS: 5 things that mattered this week and why
Marketing Week ReportersFrom the end of Cadbury and the National Trust’s tie-up, to Greggs’s new loyalty programme and RBS’s decision to scrap the CMO role, catch up on all this week’s major marketing news.
How to drive business growth in the ‘feedback economy’
Marketing Week PartnerJoin our webinar to understand why consumer feedback holds the key to differentiating your brand and staying ahead of competitors.
Recommended reading: Squiggly careers and delusional advertising
Molly FlemingMarketing Week reviews the latest books and articles for marketers.
Mars creates internal incubator programme for brand launches
Matthew ValentineFMCG giant Mars is extending its internal incubator programme into brand development after its success in testing new marketing ideas.