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The Marketing Academy is preparing the launch of a fellowship programme for senior marketers to better equip them for board level and CEO roles.
Tesco has taken out full-page ads (see image below) in several national newspapers apologising to customers about the revelation that several of its beef burger products contained horse meat.
HMV has called in administrators, putting some 4,500 jobs at risk and possibly bringing an end to one of Britain’s best-known brands. Marketing Week takes a look back at some of the high-street chain’s best known adverts and logos from the last century.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.