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The Marketing Academy is preparing the launch of a fellowship programme for senior marketers to better equip them for board level and CEO roles.
Tesco has taken out full-page ads (see image below) in several national newspapers apologising to customers about the revelation that several of its beef burger products contained horse meat.
HMV has called in administrators, putting some 4,500 jobs at risk and possibly bringing an end to one of Britain’s best-known brands. Marketing Week takes a look back at some of the high-street chain’s best known adverts and logos from the last century.
Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goals.
Molson Coors CEO Gavin Hattersley said the change in market share in favour of its Coors Light and Miller Lite brands represented a ‘permanent shift’ in the US beer market.
As Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
In the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.