Use our new interactive calculator to see how your wages rate against other marketers by job title, sector, age and gender
The average marketing salary for men is £49,338 and for women it is £38,329, and the average pay rise for women was 4.1 per cent while for men it was 4.8 per cent.
Loretta Quinn, consumer insights manager at global healthcare company GSK, says it has become the norm to pay women less than men in some roles and this can be difficult to change. “Men are more direct in asking for what they want,” she says. “GSK has a lot of women in senior marketing roles but in many companies there does seem to be a ceiling, especially if you want to work part-time, which becomes a barrier to career progression in marketing.”
Indeed, men are often more confident about asking for pay rises and they remain more optimistic about what increase they will receive this year. They anticipate an average rise of 4.3 per cent compared to 3.1 per cent that women expect.