Salary Survey 2022: Brands scramble to solve data skills gap
Companies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
Hiring the right skills to help propel the company forward is crucial, especially when the business environment remains in such a state of flux.
Identifying the skills gap requires a clear understanding of the brand’s vision and priorities. Then there’s the challenge of sourcing the right talent, balancing the desire to recruit external staff with the choice to upskill existing employees. Couple with that the level of competition in the job market, with skilled marketing talent in higher demand than ever.