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Salary Survey 2022: Brands strive to ‘nail’ hybrid working as demand for flexibility soars
As brands grapple to define what hybrid means to them, they must balance offering an effective office experience with the needs of employees working from home.
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Not all companies were willing participants in the global experiment in working patterns that resulted from the Covid-19 pandemic, but those that want to attract top marketers may need to curb their enthusiasm for bringing people back to the office full time.
According to the 2022 Marketing Week Career and Salary Survey a total of 82.6% of the 4,463 respondents now rate flexible or hybrid working arrangements as either important or very important.