Salary Survey 2022: Marketing asserts its strategic power
As exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
Two years into the pandemic and it would appear perceptions are changing. Once dogged by the moniker of ‘the colouring-in department’, marketers are becoming better appreciated for their strategic prowess amid the chaos of Covid.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.