Salary Survey 2023: Hybrid working dominates as brands rethink office life
With 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
After lockdown years disrupted by near complete remote working, businesses are still debating how best to bring staff back to the office in a way which respects the demand for flexibility, alongside the need to revive company culture.
A hybrid approach mixing days at home with days in the office is by far the most common working pattern, according to Marketing Week’s exclusive 2023 Career and Salary Survey. More than half of marketers (56.2%) are working in a hybrid manner, while over a fifth (26.4%) work for a brand which has chosen to go fully flexible, allowing employees to choose the working patterns which best fit them.