Salesforce on why CMOs and CIOs should unite in 2017
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Why marketers must prioritise success in AI, philanthropy and B2B
Leonie RoderickFrom artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
What a tour of San Francisco startups reveals about the future of marketing
Leonie RoderickFrom virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Microsoft’s UK CMO on artificial intelligence and his visionary inspiration
Rachel GeePaul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.
Want to know what you’re worth? 2023 marketing pay revealed
Marketing Week ReportersAs the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.