Salesforce on why CMOs and CIOs should unite in 2017
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
A clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.
As the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
We arm you with all the numbers you need to tackle the week ahead.
Hein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.