Salesforce on why CMOs and CIOs should unite in 2017
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Why marketers must prioritise success in AI, philanthropy and B2B
Leonie RoderickFrom artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
What a tour of San Francisco startups reveals about the future of marketing
Leonie RoderickFrom virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Microsoft’s UK CMO on artificial intelligence and his visionary inspiration
Rachel GeePaul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
Environmental messages do not impact ad effectiveness, data finds
Chris SutcliffeResearch from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Creativity is marketers’ last legal unfair advantage – and I don’t mean advertising
Secret MarketerOur marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.
Marketoonist on free returns
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.