Salesforce on why CMOs and CIOs should unite in 2017
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.