Salma Hayek fronts Campari push

Campari, the Italian drinks brand, is using Hollywood actress Salma Hayek to front its new advertising campaign. Hayek appears in the drinks company’s 2008 calendar, which forms part of the brand push and has been photographed by celebrity snapper Maroi Testino.

The advertising campaign has been created by US agency Lambesis, while UK production company Tapestry contributed to creative output.

The calendar features a series of images of Hayek linked to the brand.

Tapesty provides production services to advertisers and creative agencies and its clients include Samsung, Peugeot and DFS Furniture.

Lambesis’s other clients include Levi-Strauss and Hitachi.

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