Salmon poised to quit ITV

Calre%20SalmonITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years.

It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel.

Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing director in December 2004 by former chief executive of broadcasting, Mick Desmond. She replaced Jim Hytner, who left to become marketing director at Barclays.

During her tenure, she led the relaunch of the ITV brand and has overhauled the agency roster. She brought in M&C Saatchi to evaluate the ITV brand, which led the Bartle Bogle Hegarty resigning the account. She also appointed MindShare to handle the media planning and buying.

She was promoted to her current role in October 2005 and Pemsel was brought on board as marketing director.

ITV declined to comment on Salmon’s departure.

Recommended

Carat revises ad spend predictions

Marketing Week

Media agency Carat has revised its forecast for global advertising spend upwards for 2006 and 2007. The Aegis-owned agency has changed its estimate of 5.5% growth this year to 5.8%, with 2007 also raised from 5.5% to 5.8%. It says the world’s two largest markets – America and Japan – will see an improving outlook. […]

Horseplay proves a big hit for East End show

Marketing Week

Christmas is a time when one’s thoughts turn to stables and beasts of burden, and their vital role in the nativity. So it seems apt that Wieden & Kennedy has chosen the festive period to show off a rather nifty equestrian installation in the fro…

Irresistible rise of cardi-man

Marketing Week

He’s run three major meida organisations, but lost out on the top job at ITV. Some see Stephen Carter’s move to Brunswick PR as merely a holding job for a ‘professional chief executive’ who clearly still has much to offer, so what does the future have in store for him? By Catherine Turner.

Comments

    Leave a comment