Former ITV marketing director Clare Salmon has re-emerged at Royal & SunAlliance (RSA), the parent company of financial services brand More Than. Salmon, who left ITV in the New Year, becomes group strategy, marketing and customer director at the insurance giant.
She will report to group chief executive Andy Haste and has been tasked with leading the development and global implementation of strategy, sales and marketing. Salmon will sit on its group executive committee.
RSA revealed that it was looking for a group level marketer earlier this year in a bid to become more customer friendly (MW March 15). More Than is the consumer facing brand in the UK.
Salmon joined ITV as marketing director at the start of 2005 and was later promoted to director of marketing and commercial strategy where she was responsible for all the channels on and off-air marketing activity. Her departure coincided with the arrival of executive chairman Michael Grade.
Previously, Salmon worked at Centrica and was managing director of AA Financial Services, with responsibility for the UK’s largest consumer insurance brokerage.