Sam 12 April test
This is an on demand test
This is an on demand test
To access the webinar you have to Sign In or Register
Register with us and receive the best curation of content, helping you achieve marketing excellence.
We’ll ask you a few questions when signing up about what you do and where you work, so we can make Marketing Week most relevant to you.
Register NowVirgin Atlantic has urged the European Commission not to grant anti-trust approval to the proposed anti-competitive alliance between British Airways and American Airlines because it “has yet to see any consumer benefits which have been identified that could justify the deal”.
Kingsmill has signed a partnership with ITV’s Britain’s Got Talent to launch an on-pack promotion offering consumers the chance to win a prizes, including tickets to the live show and live tour.
Carphone Warehouse has posted a 3% rise in fourth quarter revenue and says it expects full-year profits to be ahead of its own expectations.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?