This is an on demand test
Virgin Atlantic has urged the European Commission not to grant anti-trust approval to the proposed anti-competitive alliance between British Airways and American Airlines because it “has yet to see any consumer benefits which have been identified that could justify the deal”.
Kingsmill has signed a partnership with ITV’s Britain’s Got Talent to launch an on-pack promotion offering consumers the chance to win a prizes, including tickets to the live show and live tour.
Carphone Warehouse has posted a 3% rise in fourth quarter revenue and says it expects full-year profits to be ahead of its own expectations.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.