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Nokia’s global marketing restructure will only be a success if the handset manufacturer plays to its core strengths, according to mobile sector specialists.
Clear Channel Outdoor has appointed former BT marketer Matthew Dearden as its CEO.
Actress Evan Rachel Wood of True Blood fame has signed a deal to become the face of a new Gucci scent.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.