Sample the drink-drive shame

drink%20driveThe Department for Transport is launching a Christmas burst of its Think! Drink Drive campaign. It highlights that drunk drivers are treated just like any other criminal.

The campaign, created by Leo Burnett, aims to dramatise the aftermath of failing a breath test and includes being taken to a police station, searched, made to provide samples and potentially being locked in a cell.

The activity includes three 30-second radio ads, online banners, washroom posters in pubs and beer mats. The media planning and buying is by Carat.

The campaign breaks across the next week with the radio ad, which is recorded in a real police station, starting first. It will be followed by the washroom poster and online banners.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now