Samsung has appointed JWT to handle its pan-European mobile handset advertising business. The handset division has also signed a deal to sponsor radio show Nick Ferrari at Breakfast on London station LBC 97.3FM.
Government-owned bookmaker Tote is using a viral game to promote its exclusive racecourse pool betting service, totepool, with high scores giving players the chance to win a VIP package or free passes to this year’s Royal Ascot event at York, or free bets. Launched to coincide with this week’s Cheltenham Festival, “Stay The Distance”, a […]
Virgin Radio has signed up video games brand Atari Flashback as the sponsor of Suggs’ Virgin Party Classics from this month. It will also create a one-off St Patrick’s Day show called Suggs’ St Patrick’s Day Craic, which will be sponsored by Guinness.
Barr Soft Drinks is investing Â£2.5m in Diet Irn-Bru including a television campaign shot in South Africa and aimed at women.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.