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Skive designs viral game for Tote promo

Marketing Week

Government-owned bookmaker Tote is using a viral game to promote its exclusive racecourse pool betting service, totepool, with high scores giving players the chance to win a VIP package or free passes to this year’s Royal Ascot event at York, or free bets. Launched to coincide with this week’s Cheltenham Festival, “Stay The Distance”, a […]

Atari flashback to sponsor Virgin Radio

Marketing Week

Virgin Radio has signed up video games brand Atari Flashback as the sponsor of Suggs’ Virgin Party Classics from this month. It will also create a one-off St Patrick’s Day show called Suggs’ St Patrick’s Day Craic, which will be sponsored by Guinness.

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