Samsung has appointed JWT to handle its pan-European mobile handset advertising business. The handset division has also signed a deal to sponsor radio show Nick Ferrari at Breakfast on London station LBC 97.3FM.
The Government faces a potential clash with the European Commission over proposals to liberalise the promotion of baby milk and follow-on formulas to parents. The Government opposes plans in the EC’s Directive on Infant Formulae and Follow-on Formulae that will make it easier for manufacturers to make health claims about products on promotional material and […]
Asda is teaming up with The Walt Disney Company to promote healthy eating to children. The supermarket will run an on-pack prize draw over 30 different fresh produce items featuring Disney characters from The Incredibles film…
Kerrygold marketing director Brendan Doyle will retire at the end of this month after 35 years with the company. His departure will result in a marketing restructure at the Irish dairy products company. As part of the restructure, sales director Ray Levett will become sales and marketing director. Alison Palmer, who joins the company from […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.