Samsung shares ‘real life’ tips through online TV strand

Samsung Electronics has launched an online TV platform with ’real life’ families sharing household problems and tips. shows videos of London based families solving various home based dilemmas. The site also allows users to post their own video tips and experiences.

The initial burst includes four 5-minute episodes hosted by actress Ginnie Watson, and includes advice such as how to spend less time on household chores, and features Samsung products such as the H-series Side-by-Side Refrigerator and the robotic”NaviBot” Robot Vacuum Cleaner.

Andrew Jones, Samsung’s marketing manager, said: “We wanted to create an innovative multi-channel experience that bridged the gap between what brands can typically offer people, and which we could also use as a means of communicating information about our range of home appliances.”

The episodes are being shown on and, and will be promoted through Facebook and Twitter.

The site also features a competition for users to win a Navibot, by uploading videos revealing their own ’smart’ housework tips.

Inès van Gennip, Samsung’s senior corporate marketing manager told Marketing Week in June that the company’s recent growth could be due to women spending more on electronics products, and that it was focused on developing products and campaigns to target them.


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