Samsung is understood to have shortlisted WPP Group, Interpublic (IPG), Publicis and Omnicom to pitch for its estimated &£300m global advertising account. The incumbent global agency is Foote Cone & Belding, owned by IPG.
Newspaper give-aways could emerge as the panacea that the Government needs to achieve its goal of analogue switchover by 2010
Littlewoods Home Shopping has appointed Sarah Cheetham as marketing director of Littlewoods All-inclusive catalogue in place of Brian Lunt, who the company says is “considering his options”.
Bds Beechwood has retained HMV’s Â£14m advertising account after a final shoot-out with one other undisclosed agency.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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