Samsung is understood to have shortlisted WPP Group, Interpublic (IPG), Publicis and Omnicom to pitch for its estimated &£300m global advertising account. The incumbent global agency is Foote Cone & Belding, owned by IPG.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
