Samsung believes we are not far away from the mainstream adoption of multi-branded smart tech with the power to turn our homes into connected spaces but admits there are still privacy and security concerns that need addressing.
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes her background in consumer goods has helped the brand shift its marketing focus from product back to the customer.
Mobile World Congress 2018: Samsung is looking to combine virtual reality, artificial intelligence and machine learning to create a “truly connected world”.
Samsung’s global marketing boss says innovation and a focus on emotionally-driven marketing has helped the brand bounce back following a difficult 2016.
Samsung has ended production of the device after a recall meant to deal with safety issues saw replacement phones also catching fire.
Martech may overpromise, but it is marketers’ fault for not really knowing what they want, says Santander CMO Keith Moor.
To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.
Marketing Week Explores: From the crypto world of Bitcoin and blockchain to virtual reality and 5G, we look at the tech developments set to shake up marketing.
As smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
Forget about bendy screens and AI, Apple is the true winner in the smartphone market because of its unrelenting focus on brand and marketing.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Second-placed brands are giving the market leaders across a number of categories a run for their money by focusing on creativity, humour and digital innovation.
The phone brand’s US CMO spoke at Cannes about how Samsung had to change its marketing strategy to ‘humanise’ the brand after the Note 7 was recalled after a number exploded.
In March, Samsung topped a list of the biggest TV advertisers as it looked to reassure consumers about the quality of its smartphones ahead of the launch of the Galaxy S8.
From Snickers targeting the LGBTI community to Samsung launching its new Galaxy S8 smartphone, we have rounded up the five stories you need to read this week.
Samsung has unveiled its first new smartphone since the Note 7 fire debacle as it looks to bounce back and prove it still has what it takes to lead the market.
While it’s important to plan for the future, when it comes to 5G brands shouldn’t get ahead of themselves as 4G is still in its relative infancy and there are many opportunities still to be explored.