Samsung’s UK marketing director departs

Samsung’s UK and Ireland corporate marketing director Andrew Garrihy is leaving the company after less than two years at the company after his role was scrapped.

The Korean electronics company says the role is being made redundant as “a result of a change in our strategic direction”. A Samsung spokeswoman would not be drawn on the details of the change of direction when questioned by Marketing Week.

Samsung said in a statement Garrihy has decided to leave the business to “pursue new opportunities”. It is not known if he has a job to go to.

The statement adds: “We thank Andrew for his unwavering commitment and passion and for the part he has played in helping us dramatically improve our brand value whilst also delivering an outstanding Olympics activation. Marketing at Samsung is much stronger as result of Andrew’s influence.”

Garrihy was responsible for brand marketing across Samsung’s entire portfolio of businesses, including its robustly performing smartphone division, digital imaging and TVs.

He sat on the UK and Ireland board and reports directly into managing director Andy Griffiths.

Garrihy joined Samsung in 2011 from Vodafone, where he was global head of marketing for its internet services. Prior to joining Vodafone in 2005, Garrihy held marketing roles at the National Australia Bank.



Q&A with AB Inbev’s global CMO Miguel Patricio

Russell Parsons

Miguel Patricio’s career trajectory should provide marketers wishing to grow their influence in an organisation with inspiration. Beginning his career at what is now AB Inbev in 1998 as a marketer he climbed to region president of North America in 2005 and then led the strategically crucial Asia Pacific region in 2006. He rejoined the marketing ranks in July 2012 as global chief marketing officer. He talks to Marketing Week about revenue generation, the role of marketing in society, social media, his objectives for the brewer and “watery beer” gate.


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