Bartle Bogle Hegarty has created the last advertising campaign to feature Hollywood hard-man Samuel L Jackson for Barclays Bank. Barclays is now working with the agency to develop a new direction for its advertising. The bank says the continued use of Samuel L Jackson could have led to him being identified as the face of Barclays, something it claims it never intended to happen. The bank last year publicly rebuked BBH for disclosing that it was going to ditch Jackson, but since then has moved the advertising for Barclaycard from DDB London into BBH as well. Last month, Barclays revealed a brand overhaul to unify its various sub-brands with a new simpler brand identity. The television campaign will break on May 20, with media bought and planned by Starcom Motive.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.