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Sainsbury’s Bank tries iconic approach to draw in customers

Marketing Week

Sainsbury’s Bank is the latest financial company to reach for an icon that will connect with consumers, as Direct Line’s red telephone has done, in a bid to sell its services. The animated icon, called Little Bill, has been created to breathe life into the bank and enable it to gain ground on rival Tesco. […]

New Campaign – 118 500

Marketing Week

BT has launched a campaign for its 118 500 directory enquiries service. The ads claim 118 500 can find whatever number customers need, whenever they need it. The campaign, which has been created by St Luke’s, carries the strapline “Let 118 500 be your guide”. The poster and radio ads will run for three months. […]

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