Sanctuary, the independent music group, has confirmed it is in talks over a possible sale. The company says that no deal is imminent but that it has had discussions with several third parties.
Sainsbury’s Bank is the latest financial company to reach for an icon that will connect with consumers, as Direct Line’s red telephone has done, in a bid to sell its services. The animated icon, called Little Bill, has been created to breathe life into the bank and enable it to gain ground on rival Tesco. […]
BT has launched a campaign for its 118 500 directory enquiries service. The ads claim 118 500 can find whatever number customers need, whenever they need it. The campaign, which has been created by St Luke’s, carries the strapline “Let 118 500 be your guide”. The poster and radio ads will run for three months. […]
“Scapegoat” is the description that is being applied to Rob Cissell, who was moved from his post as chief executive of B&Q last week, after only 18 months in the job.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.