Sara Lee UK marketer gets global post

Sara Lee Household & Body Care has promoted UK male products marketer Meg Small to the newly created position of director of worldwide marketing.

Small, who was previously marketing manager for the men’s household and bodycare division in the UK, will be given global marketing responsibility for the company’s direct-selling division. She will report to Simon Hemus, board member and group president for direct selling.

The direct-selling division has a global turnover of about &£300m. It sells the entire range of Sara Lee products, spanning cosmetics, fragrances, skincare and toiletries.

This latest reshuffle comes just two months after Sara Lee revamped its global marketing staff (MW September 11). The company promoted marketing managers Annie Pike and Sam Deasy to the position of global marketing directors. Small, who was marketing manager for Sanex, was made marketing manager for the company’s male products, including Brylcreem.

WCRS handles advertising for Sara Lee in the UK, while media buying is by Zenith Optimedia. In the US, Sara Lee has dropped roster agency Leo Burnett from two key food brands, Ball Park Franks and Jimmy Dean sausage. Other US roster agencies include Publicis, BBDO, Euro RSCG Tatham and Grey in New York.