Sarah Bulling, product communications manager, LV=
Winner: Rising Star
brightcove.createExperiences();
Outside ideas urgently needed to keep Midata ambitions alive
Michael BarnettThe Government’s Midata Innovation Lab (MIL) will be an exciting opportunity for those companies that want to see it, but for others it is the ’last chance saloon’ before they’re forced to give consumers’ data back to them. Agencies could give the project a much-needed spur.
‘Match.com nights’ campaign marks launch of meet-up service
Ronan ShieldsMatch.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Guy Beardsley, group media director, McCann Manchester
Josie AllchinWinner: Retail, for Aldi – Aldi Like Brands campaign
Giffgaff, Innocent, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersFrom Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.
Cannes Lions cancels 2020 awards and festival
Sarah VizardThe festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
Irreplaceability is the ultimate goal of a brand
Helen EdwardsAs marketers work from home and strive to make sense of their marketing priorities, there is a case to be made for optimism, pragmatism and perspective.
Consumers ‘pay more attention’ to ads next to coronavirus news content
Ellen HammettAn increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.
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