Sarah Bulling, product communications manager, LV=
Winner: Rising Star
brightcove.createExperiences();
Outside ideas urgently needed to keep Midata ambitions alive
Michael BarnettThe Government’s Midata Innovation Lab (MIL) will be an exciting opportunity for those companies that want to see it, but for others it is the ’last chance saloon’ before they’re forced to give consumers’ data back to them. Agencies could give the project a much-needed spur.
‘Match.com nights’ campaign marks launch of meet-up service
Ronan ShieldsMatch.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Guy Beardsley, group media director, McCann Manchester
Josie AllchinWinner: Retail, for Aldi – Aldi Like Brands campaign
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Oystercatchers hires Posterscope’s Gill Huber as managing partner
Michaela JeffersonThe former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition
Michaela JeffersonCurrys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
NatWest’s CMO slams lack of ‘pointed’ efforts to ramp up diversity
Manny PhamFive years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.
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