Sarah Bulling, product communications manager, LV=
Winner: Rising Star
brightcove.createExperiences();
Winner: Rising Star
brightcove.createExperiences();
The Government’s Midata Innovation Lab (MIL) will be an exciting opportunity for those companies that want to see it, but for others it is the ’last chance saloon’ before they’re forced to give consumers’ data back to them. Agencies could give the project a much-needed spur.
Match.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Winner: Retail, for Aldi – Aldi Like Brands campaign
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.