Sarah Bulling, product communications manager, LV=
Winner: Rising Star
brightcove.createExperiences();
Winner: Rising Star
brightcove.createExperiences();
The Government’s Midata Innovation Lab (MIL) will be an exciting opportunity for those companies that want to see it, but for others it is the ’last chance saloon’ before they’re forced to give consumers’ data back to them. Agencies could give the project a much-needed spur.
Match.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Winner: Retail, for Aldi – Aldi Like Brands campaign
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.