Sarah Bulling, product communications manager, LV=
Winner: Rising Star
brightcove.createExperiences();
Outside ideas urgently needed to keep Midata ambitions alive
Michael BarnettThe Government’s Midata Innovation Lab (MIL) will be an exciting opportunity for those companies that want to see it, but for others it is the ’last chance saloon’ before they’re forced to give consumers’ data back to them. Agencies could give the project a much-needed spur.
‘Match.com nights’ campaign marks launch of meet-up service
Ronan ShieldsMatch.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Guy Beardsley, group media director, McCann Manchester
Josie AllchinWinner: Retail, for Aldi – Aldi Like Brands campaign
The untapped potential of podcast advertising
Marketing Week PartnerPodcast advertising is a growing marketing channel, with demonstrable returns for brands that know how to use it.
Innocent prioritises ‘thoughtful innovation’ as it launches juice shots
Charlotte RogersAfter an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
How marketers are fostering creativity in the age of the lockdown
Charlotte RogersIn a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
Giffgaff turns around new campaign in a week in response to Covid-19
Sarah VizardGiffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.
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