SAS: Data Challenges

What are the challenges for data-driven marketing?


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Download whitepaper: Big data’s biggest role – aligning the CMO and CIO

 

 

What are the advantages of handling data in-house?


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Download whitepaper: Single view of the customer in UK businesses and the emerging role of big data

 

 

What concerns are there for the use of data?


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Download whitepaper: What should you tell customers about how you’re using data?

 

 

Will advertisers find it difficult to balance creativity with the use of data?


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Download whitepaper: Marketing analytics: how, why and what’s next

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