SAS targets mobile spend optimisation

Business analytics software vendor SAS is introducing sector-specific applications for the UK mobile telephone sector. The intention is to support customer acquisition, churn reduction and revenue generation through segmentation and profiling.

“This will help mobile service providers gain insight into their customer base, which will enable them to analyse customer responses and route queries through the proper channels immediately, take advantage of cross and up-sell opportunities and cost calls effectively. says Tajinder Jagdev, head of communications, media and entertainment practice, SAS UK.

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