SC Johnson European marketing boss quits

Household goods maker SC Johnson has lost its most senior marketer with the departure of European marketing director Richard Lloyd.

Lloyd has risen through the ranks in the marketing department at SC Johnson, and was UK marketing director for several years. He left the position in 2002 to become marketing director of the company’s new product development division, the centre of excellence (MW September 5, 2002), and has since taken on the duties of European marketing director.

Lloyd was replaced as UK marketing director by Claire Broomfield, who left the company less than a year later (MW August 21, 2003). SC Johnson then handed the UK role to its marketing director for developing markets, Derwyn Cafferkey (MW September 25, 2003).

It is understood SC Johnson will not replace Lloyd, although a spokesman for the company was unavailable for comment as Marketing Week went to press. Lloyd’s departure comes during the company’s global &£200m media review, which has pitched Initiative Media and Universal McCann against incumbent Zenith Optimedia.

SC Johnson is preparing to bring its aerosol-based air sanitising range Oust to the UK later this year (MW last week).


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