Scalextric meets Luke Skywalker

Scalextric has unveiled the first products to be developed under its three year global licensing deal with Star Wars.

star wars

The products will be available in June and include Death Star Attack, a micro Scaleextric set featuring X-Wing and TIE Fighter craft and a glow in the dark track.

There will also be a Scalextric Start set called battle of Endor and featuring Luke Skywalker and Scout Troopers on Speeder Bikes.

Paul Chandler, marketing manager at Scalextric, says: “We have worked on the Scalextric-Star Wars project for over two years now and we are delighted with the products we have created, working in close partnership with Lucasfilm Ltd. The combination of the incredible Scalextric slot racing system together with the iconic characters and vehicles from Star Wars is truly unique.”

Scalextric parent company Hornby launched its first brand campaign last Christmas as part of its first major push targeting adult consumers.

A campaign including television and cinema advertisements showed people playing with Hornby train sets through the decades with the strap line “A passion for every generation and the next”.

Logos for the company’s entire brand portfolio, including Hornby, Scalextric, Airfix, Corgi and Humbrol, appeared in the end frame of the ad.

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