Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.
Johansson takes over as the face of the international retailer from Penelope Cruz, who she recently co-starred with in Woody Allen’s ‘Vicky Christina Barcelona’.
The retailer says it chose the actor as she embodies the “urban, independent and cosmopolitan woman’ who is also ‘serene and elegant, yet fun-loving and youthful all at the same time’ in keeping with its brand values.
The appointment marks the end of Cruz’s four season stint with the brand. Johansson is the second actress to front for the brand, following a long line of supermodels including Naiomi Cmapbell and Christy Turlington.
The Spanish brand creates all its advertising in-house.