Schroders launches ‘Magnificent 7%’ online ad push

Schroders, the global asset management company, is targeting independent financial advisers with an online advertising campaign.

Developed by Richmond-based interactive marketing agency Taglab, the work is running on sites such as IFA Online, Morning Star, Trustnet, CityWire, Reuters and Money Marketing Online. It focuses on the fact that the Schroder Income Maximiser product is on target to deliver a 7% yield. The execution plays on a Wild West “Magnificent 7%” theme.

Taglab managing director Graham Bower says: “Getting across the vast cinematic expanse of the Wild West in tiny online advertising formats has been quite a challenge. We think the results speak for themselves.”

Taglab’s other clients include British Gas, Betfair and Links of London.