Schwarzkopf & Henkel, the personal care arm of Henkel, has appointed Julie Sainter as head of marketing for the UK and Ireland. She joins from Coca-Cola where she was head of the Schweppes brand.
Sainter will run the consumer marketing and consumer contact teams. Her main responsibility will be to lead brand management across Henkel’s retail portfolio and develop integrated marketing campaigns. It will include brands such as Right Guard, Gliss and Supersoft.
She has been briefed to follow up the relaunch of Right Guard earlier this year and ensure continuing growth for the brand.
Sainter, who has also previously held senior roles at Heinz and Bausch & Lomb, says: “The UK hair care and body care markets are extremely competitive. I hope to put my experience to good use, increasing Schwarzkopf’s brand penetration throughout the UK and Ireland.”